Lately, I've been scrolling through work by Lou Dorfsman. The majority of his working years were spent with CBS. He took a major role in branding CBS and setting a tone for branding in the larger corporate sphere. Personally, I admire his style for its simplicity. Dorfsman achieves sophistication in simple design. His style is consistent yet powerful throughout his work. His work will most certainly be a point of inspiration for me in the future.
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